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NTN Establishes New Brand Statement “Make the world NAMERAK

2021-04-19

Strengthen the building of the corporate brand to realize a “NAMERAKA Society”

NTN Corporation (hereafter, NTN) has newly established “Make the world NAMERAKA” as a brand statement in order to communicate globally the NTN Group's purpose of being.


We have been providing bearings for more than 100 years and have contributed to the development of various industries. Since our founding in 1918, we have valued the “Frontier Spirit” that leads us to take on challenges and “Coexistence and Co-prosperity Spirit” that leads us to develop together with society. The spirits have been passed down to the present, and incorporated into our corporate philosophy as NTN's DNA.


We have established the brand statement to communicate globally our goal to realize a sustainable “NAMERAKA Society” through Founders' Spirit as well as Corporate Philosophy, “NTN SPIRIT,” which specifies the attitudes and actions that the NTN Group employees should aim for, “Management Policy,” which expresses our management philosophy and stance to put the corporate philosophy into practice, and “Our Vision,” which is our long-term vision for sustainable growth over the next 100 years.


A “NAMERAKA Society” means a society where people can easily lead a secure and fulfilling life in harmony with nature. We will strengthen the establishment of the corporate brand NTN by concisely clarifying the NTN Group's mission, values, and purpose of being as a brand statement.


Bearings are essential and precision components that support the rotation of the machinery and technology for saving energy. We will further develop the technologies we have cultivated over the years in a wide range of fields, including EVs, robots, and natural energy, and contribute to the development of a sustainable society by creating new technologies and developing new products.

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